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15 Nov 2016
LeasePlan’s ‘Small Fleets’ award winning animation | Salt & Paprika
Put a grin on your grill with this animated infomercial for fleet company LeasePlan

11 Nov 2016
Proud & Punch | Phillip Small
Tickle your tastebuds with Phill Small’s delicious illustrations for the Peters’ Proud & Punch frozen treat range

06 Sep 2016
Porridge packaging to tempt even the fussiest fairy tale princess | Jo Tronc
Warm your hands over the wintery goodness of our typographic illustrations for Hubbards Creamy Porridge.

23 Aug 2016
ACC Snow Safety Campaign | Blair Sayer
Take a peak at Blair Sayer’s hair-raising illustrations for the New Zealand Accident Compensation Corporation’s ski-safety campaign

26 Jul 2016
IBM Bringing man and machine together through illustration | Yulia Vysotskaya
Wrap your hard drive around this campaign celebrating the collaboration between man and machine.

30 Jun 2016
2016 3x3 Illustration Show | Watermark
Big wins for Watermark in this years 3x3 illlustration show.

20 Jun 2016
Pedigree: A Dog's Story | David Way
A Cannes nominated app taking kids on a fun journey to safe petting

16 May 2016
Spectrum 23 Silver Award | Joseph Qiu
Settle your butt cheeks into a comfy sofa as you indulge in Joseph Qiu’s award winning poster for the 24 Hour Film Marathon.

07 Mar 2016
Egg-ceptional POS for Cadbury | Stevie Mahardhika
Have you ever wondered where the Easter Bunny gets his eggs?

19 Feb 2016
Gregg’s Jelly. There’s always room... | Daron Parton
Gorge yourself on Daron Parton’s hilarious illustrations for the new Gregg’s Jelly campaign - they'll tickle more than your tastebuds!

01 Dec 2015
A refreshing celebration of Aussie summer | Phillip Small
Phill Small throws some iconic summer imagery on the barbie as part of a re-brand for Frantelle Water.

26 Oct 2015
A fishy wall mural to reel-in customers | Blair Sayer
Thank cod for the chippy!
Take the oppor-tuna-ty to trawl through our recent project for fish ‘n chip emporium Fish
Smith, in New Zealand’s Herne Bay.

31 Aug 2015
Hop for Hope | Elise Martinson
Elise was one of 40 artists and identities selected to paint a kangaroo for the Hop for Hope project, a collaborative art exhibition to raise funds for the Alannah and Madeline
Foundation.

20 Mar 2015
Woolworths Select Easter Campaign | Yulia Vysotskaya
Creating farm fun for Woolworths' Easter range, was a perfect fit for Watermark's own funny bunny.

10 Feb 2015
Travel Insurance Direct | Watermark
An insanely crowded bus shows why it’s a good idea to get insurance before travelling on Third World public transport.

18 Nov 2014
100% Pure Gold For Artesian Water Design | Trevor Powell
How do you package an everyday product like bottled water for high-end customers here and in Asia? Give it some first-class design.

05 Nov 2014
Hubbards Kids Cereal Rebrand | Beck Wheeler
Doodles, fun facts and mind farts help to engage younger audience

28 Oct 2014
Time For Freakin’ Flies | Courtney Hopkinson
What began as a way to learn gaming software, ended in a fully fledged game.

08 Sep 2014
NZ Honora Honey - packaging range | Jo Tronc
Jo Tronc finds a sweet spot between art and technology for Honora's new honey range

18 Aug 2014
PangeaSeed | Cinzah Merkens
PangeaSeed bring the beauty and the plight of the world’s oceans onto streets around the globe in a ground-breaking street art project called, Sea Walls: Murals for Oceans.

25 Jun 2014
Unleash your super powers! | Gee Hale
Need artwork for a new drink? Time to call Super Illustrator Man! (A.k.a Gee Hail)

28 Apr 2014
WARD 6 MURALS | Blair Sayer
Watermark’s Blair Sayer goes cuckoo with his designs for Sydney-based agency WARD 6's boardroom and work foyer.

15 Apr 2014
Angus the Irritable Bull | Dean Proudfoot
Meet Angus - he's a bit grumpy and gets a little too e-'moo'-tional. If he's not hassling the heifers, frowning at the farmer or fuming at the fowls, he's stomping on innocent daisies!

24 Mar 2014
Peters Drumstick Icecreams | Anton Petrov
Remember those scenes of Summer heatwave madness for Drumstick cones ads adorning the Sydney and Melbourne bus systems? They were illustrated by our own Anton Petrov.

24 Mar 2014
2013 3X3 winners | Watermark
Congratulations to Beck, Simon, and Pawel for picking up awards in the 3X3 magazine international illustration awards.

19 Mar 2014
Artists Eggs-hibit Talents For Kids’ Charity | Dean Proudfoot
The good eggs at Watermark get involved with Starship Hospital’s Easter fundraiser.

18 Mar 2014
Characterized Design Battle Winners! | Tessa Monash
Tess Monash and Mat Brady win the Cut & Paste Characterised Design Battle in Auckland

10 Jan 2014
Revitalizing Burgen Bread | Jo Tronc
A Kiwi bread with a German name has Kiwified itself to better reflect its New Zealand heritage.

05 Jan 2014
Yeaaaargh 30th Nov 2013 | Jo Tronc
“Yeaaaargh” yelled Phill in a way that only a director of Watermark can

14 Nov 2013
Donut King | King Brothers
Who better than the King Brothers to create 'The Kingdom' for Australia’s market-leading Donut World?

06 Nov 2013
Anatoth Jam's & Pickles | Phillip Small
Capturing the essence of the country for the award-winning Anathoth jam and pickle labels opened a door to a bygone era.

15 Oct 2013
Karma Cola at the Best Awards | Beck Wheeler
It must have been karma… as Beck’s African-influenced designs won a bag of top New Zealand design awards.

09 Oct 2013
Peter's Zombie Icecreams | David Follett
I Scream, You Scream, We All Scream For …a Peters Zombie Apocalypse!

16 Sep 2013
Tasti NZ TVC | Animation
Nothing says 'kiwi' more than cops blowing on pies, riding whales and peeing into The Bucket Fountain.

27 Aug 2013
FLOX TAKES FLIGHT | Flox aka Hayley King
Flox is spreading her wings this coming September, flying to New York and Los Angeles to live paint for the Cloudy Bay 2013 "Rare Taste, Rare Nature" launch events.

15 Aug 2013
Undercover Artist Makes Mural Magic | Cinzah Merkens
The mission was need-to-know secret, the objective legendary: paint a giant Yeti on the walls of a busy studio without the staff knowing. Here’s how we pulled it off.

11 Jul 2013
Zombie Balt | Pawel Zawislak
Missed the Mayan apocalypse? It's not too late to join the Zombie apocalypse. Time to stock up on supplies and weapons and make sure you're fit. That's right, FIT! For instance, can you do the 1,000m hurdles while firing a gun?

05 Jul 2013
Have Sketchbook, Will Travel | Joseph Qiu
There are two things Joseph never leaves his home without, his cellphone and sketchbook.

19 Jun 2013
Easy Money | Stevie Mahardhika
Picturebook Predators Promote Power Parsimony
Billboard-sized bears and tigers with a friendly charm join the Electricity Authority’s campaign to promote the savings benefits of changing power companies

13 Jun 2013
Australian Bush Babies II | Elise Martinson
The sequel to the successful Australian Bush Babies series of coins and stamps features five more lovable Australian animals.

27 May 2013
Featured Artist | Pawel Zawislak
A sketching habit developed in the classroom has grown up to produce work that appears regularly in European art publications.

13 May 2013
Wellington Zoo Hero HQ | Dean Proudfoot
The brief was to turn a disused kiosk into a showcase for insect and reptiles. The results made a lasting impression on Dean Proudfoot.

30 Apr 2013
Matilda Bay Beer | Phillip Small
A chance to work on his favorite beer brand was too good to miss for Phillip Small. Especially when the job covered all its brews.

26 Apr 2013
Sail and Anchor | Blair Sayer
Illustrating offbeat labels for a craft beer range was a labour of love for illustrator Blair Sayer, a.k.a. The Beer Slayer.

10 Apr 2013
Bickfords Fruities | King Brothers
Can’t be out first ball... six and out... and mind the windows! Joe and Wayne capture the feeling of backyard summer sports across for a juicy new drinks range.

26 Mar 2013
All Right? | Beck Wheeler
Addressing people’s mental wellbeing after a major disaster is as vital as repairing buildings. The All Right campaign shows traumatised Cantabrians a way ahead.

21 Feb 2013
the year that was 2012 | Joseph Qiu
It was the year the big Kims faced off (without a Kardashian in sight), common sense hit the streets, SBW got knighted (sort of), Harry flashed and Gandalf gave John Key a language lesson. As illustrated by Joseph Ma.

21 Feb 2013
Artists Paint The Town | Cinzah Merkens
Armed with spray cans in every colour, Watermark artists Flox, Cinzah and Beck head to Taupo for the city’s annual Graffiato festival.

14 Feb 2013
Figaro Pho | David Follett
Storyboarding the many fears of one for the award winning benefit of all.

01 Feb 2013
2013 Illustrators Australia Awards | Watermark
Congratulations go out to all our illustrators.

01 Feb 2013
Phoenix Organic Fruit Drinks | Daron Parton
Reflecting the healthy, natural character of Phoenix’ products was the key to refreshing its packaging.

17 Dec 2012
Five:AM Characters Range | Pawel Zawislak
Kids and adults join the farming fraternity on five:am’s packaging for a new range of flavours.

05 Dec 2012
Popsicle Blasta! | Animation
Watermark's first game! Try the popsicle BLASTA game for free on iOS, Android or in your browser...

04 Dec 2012
Reach for the Stars with Popsicle | Jo Tronc
Illustrations for the rebranded Popsicle range reflect the need to appeal to a cool young audience whilst embodying a desire for personal growth.

28 Nov 2012
Clap hands for a classic Kiwi singalong | Stevie Mahardhika
The biggest challenge illustrating this sing-along book with CD was the sheer volume of animals. And drawing a kicking fish.

26 Nov 2012
Party time at pop up exhibition | Dean Proudfoot
A Ricoh-sponsored group art show blasts back to the Wellington waterfront in a spirit of optimism to match the atmosphere.

22 Nov 2012
Religious spirit infuses Western pop | Beck Wheeler
Eastern and African religions were among the ingredients that inspired a team designing for a classic Western soft drink. For artist Beck Wheeler, the experience proved to be instant karma.

06 Nov 2012
The Black Keys | Blair Sayer
The Black Keys boys get a superhero make over for their Auckland gig!

24 Oct 2012
Social Comment | Watermark
They say a picture is worth a thousand words. We couldn't agree more!

22 Oct 2012
Double Vison For Downton Abbey Project | Anton Petrov
The brief called for layered images to illustrate the levels of drama in one of the world’s best-loved costume dramas. The challenge was to find a style that also captured the unique flavour of the series.

18 Oct 2012
Fresh Approach For New Kleenex Range | Cinzah Merkens
The chance to illustrate packaging for a global tissue brand was not to be sneezed at, and the results earned international recognition.

04 Oct 2012
Spooky Treats for Halloween | Watermark
A collection of ghoulish and zombified artwork from Watermark's illustrators

31 Aug 2012
The Blue Gnu | Daron Parton
A commission to illustrate the children’s book Blue Gnu satisfies an artist’s creative yearnings.

30 Aug 2012
Australian Political Cartoons Exhibition | David Follett
This exhibition proves that however fleeting the current affairs, the cartoons they inspire have the power to endure the test of time.

23 Aug 2012
Do Dinosaurs Play Rugby? | Stevie Mahardhika
Creating a dinosaur that was more Eden Park than Jurassic Park required giving T-Rex a body and personality makeover. Cue a plump figure, glowing complexion and a warm smile.

16 Aug 2012
All Aboard for Hospital Project | Watermark
A mural by Beck Wheeler and Cinzah Merkens helps turn a sterile hospital play area into an interactive, high-seas adventure.

15 Aug 2012
Artists Fight To Keep Sharks Out of the Soup | Cinzah Merkens
Artist Cinzah Merkens joins a battery of international artists lending their work to stop sharks being slaughtered in the name of fine dining.

13 Aug 2012
Caltex Men's Health Message | Courtney Hopkinson
Caltex needed a poster for Men’s Health Week that men would take notice of. The answer was simple: turn a body into an engine. The challenge was to do it in five days...

09 Aug 2012
Tarantino Babies | Blair Sayer
The brief was bizarre, but the result was cool enough for one of the world’s top filmmaker to wear. Blair recalls a four-year journey from his drawing board to the red carpet.

07 Aug 2012
Listen Calendar | Watermark
Close collaboration on the Watermark calendar was as enjoyable as it was successful.

02 Aug 2012
Coles Ice Cream | King Brothers
The King Brothers populate a fantasy land with cartoon critters for Coles ice cream range.

31 Jul 2012
ISPCA Ad | Pawel Zawislak
An animal-loving artist’s depiction of the sad life of street cats for an ad to raise awareness of their plight has won a national newspaper award in Ireland.

26 Jul 2012
Make a Statement | Watermark
There is now only one deadline to rule them all... Watermark’s new T-shirt marks the passing of old-fashioned time limits on jobs.

23 Jul 2012
Tetley Tea | Samuel Sakaria
Henna-style art replaces steaming cups for Tetley’s repackaged Chai brand. The tea giant liked the design so much it’s being used across the range.

19 Jul 2012
Metro Magazine billboard | Joseph Qiu
Metro Magazine’s promotional campaign for its annual Top 50 Restaurant awards adds Joseph Ma’s caricatures of the judging panel to a da Vinci masterpiece for a striking result.

18 Jun 2012
A Bee's Kiss | Jo Tronc
Nature is an ever abundant source of inspiration for illustrators, so it's not surprising this entrancing children's book about a boy and a bee hums with life.

17 Jun 2012
2012 3X3 Illustration Annual | Watermark
Listen up: Watermark has again been recognised in the International 3X3 Professional Illustration Annual!

15 Jun 2012
Shapeshifter Monarch App | Animation
We were approached by Shapeshifter to develop a music video. The brief was simply that it had to be engaging, it had to be innovative and it had to be cool... So we built a 3D augmented reality app. Have a look!

11 Jun 2012
2012 3X3 Children’s ProShow | Gee Hale
Gee Hale’s illustrations for a children’s story have been rewarded with a prestigious 3X3 award.

08 May 2012
Moccona Repackaged | Samuel Sakaria
Artist Samuel Sakaria draws on architecture to illustrate Moccona’s limited edition range of coffee jars.

09 Apr 2012
Strength of Roots | Dede Putra
This dramatic story centres around a boy in Samoa who is caught in a tsunami.

02 Mar 2012
2011 Hotshop Illustrator of the Year | Daron Parton
A big woop woop goes to Daron Parton, winner of the Illustration category for the 2011 Hotshop Awards.

16 Feb 2012
2012 Illustrators Australia Awards | Watermark
Another year of back slapping and 'hooray's to all the winners of the IA awards.

15 Feb 2012
New Zealand Aids Foundation | Samantha Asri
The 2012 New Zealand Aids Foundation “L.Y.C.” (Love Your Condom) campaign, were so popular they were being stolen from sites around Auckland.

12 Feb 2012
Year of The Dragon | Phillip Small
A bright idea for the Christchurch Chinese Lantern Festival maximizing impact through it's Graphic style and strong colour.

12 Jan 2012
Cheers to Beer Pioneers! | Phillip Small
The well crafted Japanese beer SAPPORO deserves a well crafted Illustration to match. Kampai!

14 Dec 2011
Uncle Silas Gets Animated | David Follett
Dave Follett's award winning SF adventure graphic novel for kids gets the movie treatment in this short animated trailer.
Believe me, it grows on you.

23 Nov 2011
Driven to Distraction | Watermark
Well, what do you know... Multitasking is a myth after all. A dangerous one if you try driving a car at the same time. This campaign couldn’t make it any clearer...

01 Oct 2011
Bondi Republic | Joseph Qiu
Celebrating what is arguably Australia’s most popular beach is this photo-essay by Ali Nasseri.

20 Aug 2011
2011 Best Awards | Watermark
Exceeding expectations on a high-pressure deadline led to a gold rush of recognition for the Watermark team.

30 Jun 2011
2011 3X3 Awards | Watermark
Watermark found success at the first attempt with two prestigious 3x3 Merit awards.
01 Feb 2011
2011 Illustrators Australia Awards | Watermark
Watermark has hit the mark at the Illustrators Australia Awards, big time!