Unitec YouFinder

Watermark was approached by Designworks Auckland to create a suite of characters who represented the different learning streams that a student can undertake while studying at Unitec. The characters were intended to become the main visual component in an app which informed users of what courses would suit them best, based on their personality traits and interests.

The app was showcased at the Unitec open day in an innovative installation, loaded onto iPads and hung from the ceiling. The experience was incredibly well received with lots of students signing up for various courses!