Popsicle Blasta!
Tip Top's Popsicle are releasing a new ice block this summer called BLASTA which is a Jelly filled, pop-candy, rocket-shaped ice block inspired by retro arcade spaceships.
Watermark was approached by Colenso BBDO in Auckland to collaborate with them in creating a 15s TVC and a multi-platform game to introduce the product this season. The brief simply required that the story and experience be fun, colourfully rich and visually saturated.
Using the range of popsicle ice blocks to form galaxies and levels, the player is given the epically important task of saving the entire Popsicle Universe from complete meltation!
With a full 3D animated intro to the game (which is also the TVC), the game is a homage to traditional arcade machine gaming, complete with high scores, flashing lights and buckets of world destroying aliens! Built by the coding geniuses at Roam Creative, BLASTA is available on iOS, Android and desktop through your browser.
