Five:AM Characters Range

Pawel’s brief was to illustrate new characters for five:am’s organic yoghurt, extending the brand’s range of products and characters.

The illustration style, which reflects the company’s aim to capture the unique view of the world you get at 5am, had already been created around a farmer character. That just left Pawel to think up activities for his new child and adult characters.

Working with the client, Pawel and Watermark’s Phillip Small defined a range of suitable scenarios for each character. They came up with around 30 ideas that reflected a vibrant, healthy and happy lifestyle. 

With guidance from John Magart, Chimera's creative director, seven activities were chosen and the green light was given to proceeded to the final phase of artwork.

The results speak for themselves, as the delicious range of organic yoghurts is now available at all good supermarkets.