Bickfords Fruities

Australian cordial company Bickford’s approached B Brand Design to package its new Fruities juice cordial, made from 50% fruit juice and no preservatives or artificial anything.

The company wanted to create a fresh and fun new style aimed at families, which shouted “Aussie Summer!”.

So, designer Rainer Bulach turned to the King Brothers to create a range of sports based on hot days in the backyard hitting balls over neighbours’ fences. But instead of balls, the Kings’ colourful characters smash fruit for six.

Joe created the style and Wayne gave the sketches the finishing touches they needed to scream “FRESH!” from the label.

With the lively style, bright colours and healthy contents, the new range appeals to kids and mums alike.